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- What is a Personal Brand + Strategy For Creating Yours 🟢
What is a Personal Brand + Strategy For Creating Yours 🟢
Plus AI Update of the Week
Cashflow Chronicles
July 28, 2023
🎉 Hello and welcome to our new Cashflow Chronicles issue!
A hearty hello to our new subscribers - you've joined a community where we help entrepreneurs navigate their way to wealth and success.
This week, we’re focusing on the power of personal branding.
Here's a sneak peek of what you'll discover in less than 3 minutes:
✔️ The real-world impact of personal branding on your entrepreneurial success.
✔️ The undeniable power of authenticity in carving your niche.
✔️ The long road to audience growth - and why it's worth it.
✔️ Inspiration from the masters: Case studies of top personal brands.
✔️ Actionable tips to kickstart your personal branding journey.
✔️ Which content format you should choose first.
Let’s get started.
Personal Branding - Your Entrepreneurial Superpower 💥
Unleash the Power of Personal Branding: Your Secret to Standing Out
Every entrepreneur can market a product or service, but a personal brand? That's a whole different game-changer.
A personal brand allows you to sell more by offering value before asking for anything in return.
Through the reciprocation theory, people are more likely to buy from you when you generously give them something first.
It helps you stand out in a saturated market by highlighting your uniqueness.
Entrepreneurs have also said that having a strong personal brand helps them attract talent easier to come and work with them.
More than a commodity, it's a ticket to make a difference in the world.
Take Tony Robbins and Mark Manson.
Robbins, the renowned life coach, draws in audiences by resonating with them on a personal level. He built his audience from scratch and is now worth $600 million.
Manson, a brutally honest blogger and author, attracts millions with his unconventional take on life. He's now a New York Times best-seller.
They've become global brands by sharing their unique perspectives and values.
Like Robbins and Manson, your personal brand is a gateway to influence, inspire, and offer immense value to your audience.
But there's one key rule to follow when creating yours…
Be Real, Be You 🎭
Here’s The Key Ingredient When Building Your Personal Branding
Your personal brand is the most authentic when it's relatable, and there's no better way to be relatable than by being yourself.
Real people crave real stories; two of the most impactful types are your origin story (how you started) and transformation journey (how you’ve changed).
If you can't think of stories, document your process, show your work, and share what you've found. These are all stories.
Choose topics you genuinely care about and control the context. This can be your business interests or even your hobbies.
Gary Vaynerchuk and Marie Forleo exemplify authenticity in personal branding.
Vaynerchuk's explosive energy and his knack for no-nonsense business advice form his authentic personal brand.
Forleo's journey from Wall Street to creating a successful life coaching empire underscores her authenticity.
Choosing a platform that suits your personality to do this effectively enhances your authenticity. Here’s the formula to follow:
If you want a recommendation on what content to create first, create videos (Tiktok, Youtube, Instagram). It can allow you to build strong emotional connections with your audience faster.
If you don't want to do videos, create podcasts.
If you don't want to do video or audio, then write (Twitter, blogs, threads)
As you grow, you can expand into different combinations of content types.
But you must do one or all of these things to build an authentic personal brand. Otherwise, it’s impossible.
Choose the content type that allows your true self to shine through.
Slow and Steady Wins The Race 🐢
Why it’s Best to Start Growing Your Audience WITHOUT the End Goal in Mind
Building an audience is not an overnight success story. It demands patience, persistence, and, most importantly, a mindset shift.
Creating and publishing content is more critical than obsessing over immediate outcomes like more money.
The outcomes shouldn't be the goal here. Actions should.
Alex Hormozi is a testament to this. His podcast started gaining traction only after years of consistent effort and refining his voice. It's okay if you don't nail down the perfect niche or topic from the start. They will naturally evolve as you progress.
Consistency, even in small steps, fuels your progress over the long term and helps you build a legacy.
The value of having a strong brand is priceless.
It’s why people pay 2-3x more for a standard piece of clothing just because it has a tiny logo on it.
So, focus on consistency, enjoy the journey, and let the audience grow naturally.
And there you have it, folks! Building a personal brand is more than a strategy; it's a journey of self-discovery and meaningful connections.
Its power is becoming undeniable. Someone like Mr Beast who started with one Youtube channel, is on track to be worth 100 billion dollars. 99.9% of businesses can't compete with that.
Embrace authenticity, commit to consistency, and let your unique light shine.
Extra Tip of the Week:
Start with small steps.
Share a personal story or your unique take on a trending topic in your industry, topic or hobby. Don’t worry too much about quality in the beginning. Use this time to find your voice.
Commit to posting every day or a few times a week.
Remember, every incredible journey begins with a single step.
Quote of the Week:
"Your brand is what people say about you when you're not in the room." - Jeff Bezos.
Stay tuned for next week's edition, which drops next Friday! Until then, keep fueling your entrepreneurial journey and nurturing your personal brand.
Cashflow Chronicles Team
AI Update of the Week
Getting more views and fans for your personal brand can be a game-changer and Opus.Pro might be your secret weapon.
This tool transforms long-form videos into bite-sized gems, highlighting the most engaging parts and adding eye-catching captions.
Remember, sharing dynamic, captivating content can greatly accelerate your personal brand's growth. Give it a try—it's free!
Video of the Week
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