Converting Website Visitors to Users 101

No BS way to perfect your website into a paying customer-converting machine

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Cashflow Chronicles
April 05, 2024

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Hey Cashflowers,

Online business models have been the wave, well, since the internet came out. Even if your business isn’t mainly online, you’re most likely (If you truly want to cashflow) going to have a website, so why not have one that performs well?

Well, today we are going to go over some quick key criteria on how to make your website most effective at turning website visitors into cash-printing customers!

Let’s get into it!

Clarity is key

What are buyers not looking for? Something to interpret as your headline or main text as soon as they open your page.

This means no funny play on words or cute taglines that make it hard for visitors to understand.

No understanding = No clear message = No paying customer

CTAs

Website visitors will be confused about which button to click, so a good rule of thumb is to streamline the user journey to just one CTA.

Be opinionated on which KPI is most important and use the CTA to drive traffic there.

Remember: You sell the most when you sell one thing, one way, to one person.

Focus on the specific use case your product has and the problem it solves for one type of person.

Example: Your Cold Email system helps freelancers 10x their email output.

K.I.S.S

Keep It Simple Stupid.

Make the customer journey easy, with a clear and preferably short path on where to click, what pages they go to, and how they buy.

The smoother this process is, the better chance you have for customers to actually make it through the pipeline.

VSL

VSLs are amazing because they give a visual to your product, or at least they can if you use them correctly.

Sure reading and seeing pictures can be a great selling point, but a video can really completely take up a user’s attention span, making them lean more into your product.

Concrete Claims

If a user can understand that your product is 30% cheaper or 25% faster than all of your competitors they're going to be more likely to understand your value proposition.

Exact values leave less to sway and think about.

Watch the Details

Details like spacing are way more important than you might think.

If headers have the wrong line height or items are too close to one another, it ruins the illusion of a high-quality, trustworthy product.

The details are what elevate your design from mediocre to great.

Make sure your website is easy and pleasurable to the eye.

Focus on Your ICP

You want your ideal customer (ICP) to look at your messaging and say “That’s for me”.

Your copy should be tailored to the customers you want to connect with. It becomes problematic if your messaging is too general.

Life hack: Talk to your existing users and use their description of your product in your copy.

Animation

Animation can be used effectively to draw a user’s eye to something, but if there’s too much going on, a user can become overwhelmed.

Like with CTAs, use animation to drive attention to your key KPI.

Less is more.

Social Proof

A case study or testimonial from your #1 customer can often be an incredible way to build social proof and also show that your product actually does what you say it does.

This is great to include below the main messaging of your product, to reinforce it.

That’s it, with these core pillars to website success, you should have enough to build a highly converting website for your business!

If we missed anything, reply and let us know!

-Cheers!

Cashflow Chronicles

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