5 Powerful KPIs that every business needs to know

March 03, 2023

KPIs will make or break your business.

But most people don't know how to use them.

Here are 5 powerful KPIs that every business needs to know:

Before we begin.

Here they are at a glance:

  1. Revenue Growth

  2. Net Profit Margin

  3. Customer Lifetime Value

  4. Website Traffic

  5. Social Media Engagement

Now for the REAL knowledge ↓

  1. Revenue Growth

This KPI measures the rate of revenue.

Growth over time is what's important.

Telling us how well a company does in:

  1. Sales

  2. Customer acquisition

A must-know for 100% of business owners.

  1. Net Profit Margin

Percentage (%) of revenue remaining.

After the deduction of:

  • Taxes

  • Interest

  • Expenses

It shows us how well the company is:

  1. Managing costs

  2. Generating profits

Study this KPI like it's life-dependent.

  1. Customer Lifetime Value

How long do your customers stay?

CLV measures their long-term value.

(How much $$ they'll generate over time)

This will show whether marketing/retention strategies work, or don't.

  1. Website Traffic

There are 4.9 Billion people with an internet connection.

This KPI measures website visitors.

Are you attracting your target audience?

Are you engaging them effectively?

Are you profiting from them?

These questions MUST be answered.

  1. Social Media Engagement

Online engagement is essential:

  • Likes

  • Sharing

  • Comments

This KPI will show if your strategy:

a) Shines

b) Shatters

Every business should be on social.

These KPIs are a must-know for any business.

Here they are again:

  1. Revenue Growth

  2. Net Profit Margin

  3. Customer Lifetime Value

  4. Website Traffic

  5. Social Media Engagement

Thanks for reading.

See you next week.